Displaying all 9 episodes
“Make people happy, and they will buy what you sell." The psychology of purchasing, the dreaded cold call, and key advice for entrepreneurial success.
Building an Equitable Workplace: Why Social Class Should Be a Critical Component of Your Diversity Strategy
Goizueta Professor Andrea Dittmann joins to discuss how to build a more equitable workplace and the role that social class plays in both career success and team performance. She discusses varying values in different social class contexts, intersectional identities, the impact of COVID-19 on public perception of the working class, removing barriers faced by people of working-class backgrounds, and equity in society.
Goizueta Professor Wes Longhofer joins to discuss business and the critical role it plays in driving societal change. He discusses the history of corporate responsibility and conscious capitalism, purpose-driven organizations today, how identity influences purchasing behavior, and the impact Millennials and Gen Z-ers will have on the workforce as they become our next corporate leaders.
Debunking the misconception that only racists are biased. From the workplace to the media and police encounters to home sales, there is evidence of racial bias in all aspects of our lives.
Bad Business Ethics hurt capitalism and destroy the possibility of economic fairness. Assistant Professor Gonzalo Maturana says eliminating conflicts of interest and restoring ethical business practices starts with academia and upper management.
Economic downturns tend to have a large effect on young adults, but there are some silver linings for those graduating into a recession.
Recessions impact more than our financial stability. From baby names and music lyrics to who gets laid off and how we treat strangers, evidence of how bad economic times change our attitudes and behaviors can be found in unusual places.
Marketing professor David Schweidel discusses how marketers gather and use personal data, the role of privacy concerns, and what the government regulation of data collection and use will mean for businesses.
Goizueta Dean Erika James discusses the roots of “conscious capitalism,” how it has become increasingly popular, what it looks like today, and why it’s important to businesses, communities, and society, and the role of business schools in promoting the concept.
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