When you change your perspective you can change business for the better. Join us on Goizueta Effect to hear from leading faculty at Emory University's Goizueta Business School on the latest trends, research, and innovations in business, and find out how you can achieve more, do more, and create more in today’s ever-changing marketplace.

Latest Episodes

In Corporate Valuation, Customers are King

From investors to managers, business leaders need to understand the true value of companies, but many of the traditional methods are outdated and incomplete. Emory Uni...

Ready for Career Growth? Advocates are Key!

Career advocates are critical to career growth. In fact, employees with advocates are 23% more likely to advance at work. Emory University Goizueta Business School's P...

Partnering with the Frenemy

Google and Samsung. Nike and Foot Locker. Mobileye and Tesla. Partnerships are critical in business, yet 50 to 60 percent fail. Goizueta Professor Sandy Jap joins...

From C-Suite to Me-Suite

More than 50% of U.S. workers are unhappy in their jobs. So, where do you turn if you want more? Award-winning career coach and Goizueta adjunct lecturer Donna Peters ...

The Journey of an Idea

Creativity is the lifeblood of innovation and cutting-edge business. How can creativity and innovation be developed, enhanced, and amplified in the workplace? Jill Per...

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